EDWARD BERNAYS"i928 BOOK

"PROPAGANDA":

"THE CONSCIOUS AND INTELLIGENT MANIPULATION OF THE

ORGANIZED HABITS AND OPINIONS OF THE MASSES IS AN

IMPORTANT ELEMENT IN DEMOCRATIC SOCIETY. THOSEIWHO

MANIPULATE THIS UNSEEN MECHANISM OF SOCIETY

AN INVISIBLE GOVERNMENT WHICH ISTHE

TRUE RULING POWER OF OUR COUNTRY.

WE ARE GOVERNED, OUR MINDS ARE MOLDED, OUR TASTES

IfFORMED, OUR IDEAS SUGGESTED, LARGELY BY MEN WE HAVE

NEVER HEARD OF. THIS IS A LOGICAL RESULT OF THE WAY

WHICH OUR DEMOCRATIC SOCIETY IS ORGANIZED. VAST

NUMBERS OF HUMAN BEINGS MUST COOPERATE 'NATH'S

MANNER IF THEY ARE TO LIVE TOGETHER AS m SMOOTHLY

FUNCTIONING SOCIETY."