this is what happens when your audience discovers that you lie, frequently;

According to Neilsen data, last Thursday’s total views on Fox News came in at 2.6 million – of which 375,000 were in the coveted 25-54 age demographic, Mediaite reports. In comparison, MSNBC only had 596,000 / 71,000 25-54 viewers and CNN brought in 419,000 / 91,000 25-54.

Fox News was up some 60 percent year over year for the day, while MSNBC and CNN were down 23 and 40 percent – respectively. In prime time the news was even more bleak for CNN and MSNBC as they shed 30 percent and 54 percent of their viewers, respectively, compared to the same day last year. MSNBC host Alex Wagner had her lowest-rated show ever in terms of total viewers, while Chris Hayes’s show brought in its worst numbers since May of 2016.

On Friday, seven MSNBC shows recorded their lowest Friday ratings for the year. While Fox averaged 4.4M viewers Wed-Fri in prime time and 701,000 in that key demographic, MSNBC had just 808,000 total viewers for the same period (90k in demo), and CNN had 611,000 total average prime time viewers (159k in demo).

No wonder CNN’s Chris Wallace is about to explore podcasting.

Fox‘s Elizabeth MacDonald breaks down the carnage at MSNBC by time slot between Oct. 30 and Nov. 8:...........more.......