this article spotlights a good turn in how the world, especially the empire, deals with the apartheid regime in palestine;

Maybe it was when Benjamin Netanyahu said Israel would respond to flaming kites from Gaza with an “iron fist.” Or maybe when 13 senators bucked the Israel lobby to call for an easing of the siege on Gaza. Or maybe when five young American Jewish women walked off their “Birthright” trip saying they needed to see the occupation.

Or maybe it was the election in a New York Democratic congressional primary of Alexandria Ocasio-Cortez even after she described Israel’s actions in Gaza as a “massacre.” Or maybe it was the two Israeli government ministers who issued statements justifying the deportation of an American who supports boycott against Israel, with one minister saying, “This is a Jew who tried to abuse this fact.” 

Hasbara has died. The Israeli effort to “explain” its actions to the world– that era is over. Israel has given up trying to explain itself to fair-minded people. Because the fair-minded have all made up their minds; the slaughter in Gaza has seen to that. And Israel doesn’t think they are fair anyway.

No, its explanations are reserved now for the hard-core supporters. The hasbara is pure propaganda, aimed at rallying the base. And everyone else is tuning out.

It didn’t used to be this way. Hasbara was a successful euphemism because Israeli propaganda was treated as being of a higher order, and so got wide pickup in the mainstream press and from American politicians. Even when segments of Europe and the left were against Israel, the Jewish state could count on a generous hearing in the hallways of power. Leading journalists such as Jeffrey Goldberg, Tom Friedman, Wolf Blitzer and Terry Gross were happy to carry water for Israel’s side of any controversy and malign those who questioned it, and Dennis Ross was on NPR morning noon and night.

https://mondoweiss.net/2018/07/hasbara-is-dead/