I WORKED AT PFIZER FOR 17
YEARS. WE DIDN'T DISCOVER DRUGS,
WE DISCOVERED MARKETS. IF A
DRUG CURED ASTHMA IN 3 DAYS, WE
WOULD ELIMINATE IT. CHRONIC
DISEASES ARE WHERE THE MONEY IS.
CURES ARE BAD FOR BUSINESS."
PETER ROST - CONFESSIONS OF A
PHARMACEUTICAL EXECUTIVE