they don't aim to fix our broken down 'house'. they just want to put some new paint on it;

 

 Perhaps the central battleground of contemporary politics is the need of our political elites to control the narrative. Primarily, the role of establishment politicians is not to deliver changes and reforms, not to fix problems identified by people in their everyday lives, and not to change circumstances such that they can attract votes, but to maintain narrative hegemony. 

Crucially, this differs from previous attempts to maintain ideological hegemony – that is, to win the societal ‘battle of ideas’ – because ideological warfare was always related to the real world. For example, Stalinism’s ideological success was demonstrated in defeating the Nazi industrial machine at its own game, capitalism defeated communism by offering unparalleled standards of living, social democracy was ideologically effective to the degree it demonstrated you could balance both the demands of organised labour with those of economic growth.

By contrast, the attempt at narrative hegemony treats the political realm purely in the domain of information management. This is a political class that has given up on shaping the world and instead looks to shape the narrative.

A variety of attempts to maintain control of the narrative

The news cycle is full of examples that demonstrate that contemporary elites are concerned, above all, with controlling the narrative. Three suffice.

First, there was the recent confirmation of a story which many people had assumed for a long time, although was widely dismissed as a conspiracy theory. The British government has a special division, run out of Whitehall, called the Research, Information and Communications Unit (RICU). The job of RICU is to intervene with victims of potentially ‘racially inflammatory’ crimes and make sure that they ‘calm community tensions’. You could call this the ‘don’t look back in anger’ unit – its job is to make sure that government, victims and the media all stick to a story which encourages people to avoid asking difficult questions...........more..........